Research Methodology

Ø Research Design : Exploratory Research is being adopted in this study to find out the brand preference and characteristics of consumers

Ø Research Approach: 

Secondary: Research Papers, Websites 

Primary Research :

§ Survey and Questionnaires method

§ Focus group Discussion

Ø Sample Size and Sampling Technique

       Sample size taken in this study is 100.  As all the possible items are considered for research, the sampling method adopted in his study is convenience sampling

The following is the link to the questionnaire: http://bit.ly/Tvpm5Q