Literature

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers ….. Wikipedia

Tooth Paste Brands

Below are the top 10 leading toothpaste brands in India(sales-wise):

1. Colgate-Palmolive
2. Pepsodent
3. Close-Up
4. Sensodyne
5. Anchor
6. Aquafresh
7. Dabur Red
8. Babool
9. Vicco
10. Meshwak

Purchasing Instinct: It is based on Price, Offers, Randomly Picked, Brand Loyalty, Product Form etc.