The primary objective of the study is to gain a consumer insights towards the Fast Moving Consumer Goods Industry (Toothpaste) product. Every customers has their own choice of brand preferences. This study is to evaluate the brand insights in toothpaste industry with relation to the particular attributes intact with that brand.
Also, this study is to get the overall understanding of the purchasing behavior of the consumer towards any toothpaste brand. The research method used in the study is descriptive The sample consists of 100 respondents.The study consists of the consumer's behavior purchasing product at organised retails only. Apart from the brand attributes, this study also compares the demographics of the consumer with the band choice.
In general, the study reveals the attributes of the customers towards the FMCG goods and services for their brand preference and satisfactions.
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